Sponsorship Information

Sponsorship
Roles and Benefits
Become a Sponsor
Current Sponsors
PBS Demographics

 

 

 

 

 

 

 

 

 

 

 

Sponsorship

Destination Diving is a quality, family oriented television series. The show will educate the public on travel destinations, environmental issues, local culture along with the joy and adventure of scuba diving. The series will air on Public Television Stations beginning in the fall of 2000. There are many opportunities for corporate sponsors to communicate their message to a target audience. Please take a few minutes to look through this site and if you have any questions you can contact our marketing department directly.

 

 

 

 

 

 

 

 

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Roles and Benefits

 

Corporate sponsors (also known as underwriters) provide the necessary funding for production and are an integral part in bringing quality programming to the public. It is for this reason that their company and its employees are held in such high esteem. A 1998 PBS image study revealed that a strong majority of PBS viewers:

 

Creating long term partnerships with companies that fit these criteria are essential for Destination Diving to reach the lofty goals we have set. This partnership has fruitful benefits for all parties.

The benefits that befall a corporate sponsor are too plentiful to list but primarily this show will give your company enormous exposure. A platform to reach a vast audience with your product or service message. The power and prestige of Public Television puts you in the living room of 99% of American homes with television sets. There are copius amounts of demographics to show the effectiveness of Public Television. For more information on sponsorship opportunities and benefits contact the marketing department of Destination Diving.

 

 

 

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Become a Sponsor

 

 

 

We thank you for your interest in sponsoring Destination Diving. We invite you to please contact our marketing department directly.

 

 

 

 

 

 

 

 

 

 

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Current Sponsors

 

Oceanic

Divers Alert Network

Dive-44

Cobra Kayaks

 

 

 

 

 

 

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PBS Demographics

Public Television will give you the best opportunity to reach your target audience. The viewer of public Television is the educated affluent with purchasing power. These viewers are more likely than the average adult to make purchases.

In a national opinion poll:

 
 
 
 
 

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You Reach Community Leaders and Decision-Makers

Our viewers show the same commitment and enthusiasm toward their local communities as they do toward PBS programs. Whether it's writing a letter to the editor or contacting an elected official about a business issue, many PBS viewers are opinion leaders who help shape and influence local, state and national government.
 
 
 
 
 

 

 

 

 

 

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Children Watch More PBS than other Networks

In a poll of Parenting magazine subscribers, parents reported that their children had watched PBS more than any other network in the past 14 days.
 
 
 
 
 

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You Reach Baby Boomers

There are an estimated 80 million Baby Boomers in America, a segment which represents one-third of the population and almost two-thirds of all purchases of consumer goods. (Source: MediaCenter, "Why TV Works for Baby Boomers," Feb. 1996).
When it comes to delivering the Boomer demographic (33 to 51), PBS is more than twice as powerful as its closest cable competitor.
 
Adults 35-49* Prefer PBS to Cable Alternatives
Comparative Prime-Time Demographic Ratings (AA in 000s)
 
 
Adults making $60K+ Prefer PBS to Cable Alternatives
Comparative Prime-Time Demographic Ratings (AA in 000s)

 

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Substantially Unduplicated Audience

PBS viewers are uniquely PBS viewers. They are loyal to PBS and are highly selective in their television watching. This makes reaching them through any channel other than PBS a futile task. All said, the PBS audience--with its educated, influential viewers--is only available to you through one channel: a PBS program sponsorship.
 
PBS Audience is Unduplicated.
 
PBS viewing Households that do not tune into:
 
Percentage
Total households
History
84%
45,838,800
CNN
72%
39,344,970
TLC
70%
38,253,570
Nickelodeon
65%
35,688,780
A&E
64%
34,815,660
Discovery
62%
33,942,540
Fox
17%
9,495,180
CBS
9%
4,583,880
NBC
8%
4,583,880
ABC
8%
4,201,890
Source: NTI, custom duplication analysis (7 days, 24 hours), October 5-11, 1998.
* All demographics received from PBS

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