Keeping a retail dive store operating today is harder then it's ever been. But I don't need to tell you this. There are reams of research documents showing there is an enormous portion of the population that has a burning desire to experience scuba diving. The difficult part is getting them to acknowledge this and take the giant stride of commitment. The Virtual Experience is a tool that you can use to give them an exciting adventure, a virtual dive trip without getting wet. The response from 8 out of 10 viewers was "WOW' or "That was incredible". This is a beautiful tool for opening the door and getting a commitment. It is best used in large crowd situations such as conventions, county fairs, farmers markets, college campus events or any venue that has a large audience. With several of the Head Mounted Displays many people can view the same exciting show at the same time. The only requirements are that you have the proper Head Mounted Display, a VCR and enough staff to sign up those customers between showings.
For the certified diver you will have access to an increasing library of Virtual Experience videos. These programs can be used to provide insight to possible travel locations and enlist excitement that will brand that information in the viewers mind for the term of their decision making process. You can even build group packages around the virtual destinations